Feb 11 (Lk 9:22-25)

One of the greatest success technique of marketing a new product is the advertising tactics.

Companies make use of all sorts of popular gimmicks and innovative attractions.
 

These advertisements seek to…

… maximize users

… make sure all like the product

… give sensational information to attract more people to use

Advertisements become allurements to allow for greater attractions and appeals!

The Gospel of the Day presents Jesus’ exhortation to people who wish to follow Him.

The only advertisement that Jesus presents is that of the Cross!

“If any man would come after me, let him deny himself, and take up his cross daily and follow me” (Lk 9:23)

One of the key aspects, when we analyze the ministry of Jesus is that Cross would be an integral aspect of His life and ministry.

The Lord never shied away from the Cross.
>> And the Lord never shied away from teaching about the Cross.

He doesn’t use attractive advertisements to allure more followers…
>> He doesn’t preach an easy life to gather in more disciples…

But He instead preaches and proclaims the Cross!

The Cross is a symbol…
… of total self-giving
… of total commitment
 

We are in the season of Lent.

It’s a time of getting back to the basics of our life…

… to re-dedicate our love and consecration to the Lord

… to review our life more closely in relation to our faith

The Lord sets before us choices continually in life.. (Deut 30:15)

… the choice of life and death

… the choice of good and evil

… the choice of blessings and curses

But all these promises of the Lord are only if we are seeking and eager to follow His commandments and to walk according to His paths.

Advertisements of modern-day companies promise great things for happiness.

>> However, these happiness seldom last long!

The Lord also promises much happiness and joy…
..but those which last longer, even for eternity

But these will be delivered only if we make the determination and resolution to follow Him closer and to live as per His commands!

 
The Cross was the choice of the Lord…
… a result of deep obedience and total commitment.

The Cross needs to be our choice too…and this requires…

… deep obedience to the Will of the Lord.

… total commitment to our call and consecration as a Christian.

> Shall we be ready to embrace this call and exhortation of the Lord?

>> Shall we be ready to get attracted to a life of the Cross – total discipline and deep dedication.

God Bless! Live Jesus!

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